SONIFYMUSIC

Every December, my feed fills with Spotify Wrapped posts — all of us proud of the numbers, the growth, the listeners, the minutes streamed. And listen, I love seeing artists celebrate themselves. But I also think it’s important to give some context — because those numbers don’t mean what many people think they mean. The value of a “listen” has changed so dramatically that our modern streaming stats barely resemble what the same activity would have generated in the 90s or earl

Throughout my career, I’ve had moments. Moments that I thought would move the needle. They didn’t. Moments that seemed insignificant. They were just the opposite. Big moments… Little moments… But every moment meant something. Who knew that a random chance run-in at Chipotle would forever change the trajectory of my career? But it did. And because of a series of seemingly random and disconnected events, I’m writing this blog from my hotel room in Rome as I begin writing and pr

Being presented with a contract in the music industry, whether a big deal or small, can be both exciting and anxiety-inducing. It’s very common for a client or potential client to call me and say something along the lines of: "Matt! I’m super excited about this deal. But don’t quite understand it. Is this legit or a crap deal? Should I do it?!" There are many different types of deals you might see throughout your career in the music business, such as management, recording, di

AKA The art of being a songtrepreneur (patent pending). Your songs are your product. Putting it as bluntly as possible… What do you need to do to sell your product? The best entrepreneurs I know are constantly solving problems, seldom relishing in their successes. With hard work and problem-solving, success is inevitable. That should be no surprise. Pretend it is bluetooth enabled hula hoops you are selling, and not songs. What are the steps you need to take in order to make